Knowledge is often good, but in terms of communication, it can also be a curse.
This is one of the key takeaways in the book Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip and Dan Heath. The problem comes when you assume that your readers or listeners have as much knowledge as you do, when that’s not necessarily the case.
To illustrate this point, let me tell you about my grandmother’s peanut butter fudge recipe.