Services
Here’s a list of some of my writing services. If you don’t see what you’re looking for, I’d be happy to discuss your project with you.
Provide valuable content
I’ll help you create the content you need to position yourself as an authority.
Case studies: Case studies showcase your success stories with a more in-depth approach than testimonials. With my help, your prospects will learn why your customer chose your product or service and how you helped someone in their situation – and they’ll be more likely to trust you.
Blog posts and articles: Regular blog posts and articles establish your knowledge and expertise, and they help readers get to know you. I’ll make sure your customers find consistent value and see that you’re meeting their needs with your content. And that you’re someone they’d like to work with.
White papers: White papers describe the problem your prospects face and how your solution solves it. I’ll write white papers that give your prospects and customers a clear understanding of your product or service, in a format they can easily refer to in all stages of their decision-making process.
Videos: Videos are another way of providing valuable content. Whether it’s a webinar, how-to video, a simple welcome message, or more, I can help you create memorable videos that engage your prospects.
SEO: Search engine optimization (SEO) allows your prospects to easily find you. Whatever kind of content you need, I’ll write it with a focus on SEO, designed to both attract and convert your prospects.
Reach your audience
I can also help you reach and connect with your audience through a variety of channels.
Emails and funnels: Stand-alone emails and funnels are critical to grow your business. You can use them to convert prospects, welcome customers, engage with them, and more. I’ll write emails that stand out and prompt the reader to act.
Ads: The right ad campaign helps your prospects find you. These might be ad inserts, banner ads, pay-per-click, or Facebook ads. In all cases, I’ll write them in a way that convinces your prospect to take the next step and learn more about you.
Lead generation page: Effective lead-gen landing pages bring prospects into your email list. I’ll help you create relevant pages to make sure everyone who finds you follows through.
Social media: Successful social media campaigns get more than likes and shares – they convince the reader to stop scrolling and take action. I can help you do this with short or long posts, videos, or ads on relevant sites.
Develop a strategy
If you need help with an overall plan for your content, I can work with you on that, too.
Content audit: A content audit is an analysis of your current content, to assess the value to your prospects and customers. I’ll provide a written report to tell you what’s good about it… what’s not effective… and how it can be improved. Note that this does not include writing or revising content.
Content strategy: An effective content strategy is designed to build a long-term relationship between you and your prospects and customers. This includes:
- Understanding who your audience is
- Why your solution or service will help them
- How to communicate with them in the optimal way
- What kind of content you need to provide to engage with them
- When and in what order that content should be delivered
With my help, you’ll have a strategy that puts all these pieces together.
Take a look at some samples, or if you’re ready to talk, contact me to set up a free consultation.